Apple is in talks to buy Beats Electronics for $3.2 billion, according to several news reports. But if the deal does actually happen, Apple soon may be singing Dr. Dre's "I Need A Doctor."

 

 

  On Thursday last week that Apple was closing in on a purchase of the high-end headphones and streaming music service founded by rapper Dr. Dre and music producer Jimmy Iovine. It would be Apple's largest acquisition ever -- by a long shot. (Apple's biggest purchase to date was Steve Jobs' NeXT, for $400 million)

The question, of course, isn't whether Apple  can afford Beats. Apple has nearly $160 billion in cash. It could buy 50 Beats-sized companies.
On the surface, an Apple deal for Beats makes sense. Apple could use a boost in the music department.

Even though iTunes remains the largest music store in the world, the overall trend of slowing digital music sales is a concern for Apple. The company tried to jump on the streaming music bandwagon with iTunes Radio in June 2013, but customer adoption has been tepid. Only 1% to 2% of iTunes Radio listeners actually end up buying music from the service, according to Billboard.


 


 
Beats claims to be "the first music service that understands you," because it uses an algorithm that plays music to suit your mood. A better playlist could potentially help Apple grow its music sales.
And Beats' headphones are light years ahead of Apple's. Though Beats' heavy bass can be grating to audiophiles, they're far superior to Apple's EarPods, which continue to badly miss the mark, even after a recent redesign. One day soon, Apple could give away low-end Beats headphones for free with its iPhones and iPods.
But there are also reasons to be concerned that Apple is making a mistake.


Beats doesn't release its subscriber numbers, but Cowen & Co estimates there are around 500,000 Beats customers. By contrast, Spotify boasts more than 4 million subscribers. Pandora (P) has more than 250 million active accounts and last month said 76 million people listened to songs on its service. More than 3 million subscribe to Pandora's high-end subscription service.